Marketing_basics (July 2011)
This guide is written for those members who are new to marketing. It introduces you to the concept of marketing, providing a general overview of what's involved.

Customer Service Basics (May 2011)
This guide explains the 2 key elements of a successful customer service system, using a step-by-step approach with practical examples.

Communicating better with clients (March 2011)

This guide explains how you can communicate better with your clients by providing a list of tips you can use and traps you need to avoid.

An introduction to branding your business (January 2011)

How would potential customers know that your business even exists and why would they choose your business instead of someone else's? Because of your brand! This guide explains how to create a brand (using the enclosed worksheet) and includes tips for managing your brand.

An introduction to marketing strategies 

Includes: how to understand your market and create an effective strategy.

An introduction to marketing on a shoestring

Includes: how to maximise your marketing efforts at a minimal cost.