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Current at: 20 March 2009
MARKETING 101 Your Image
No matter what state the economy is in, if you want to stay in business it helps to know some marketing basics. No, we’re not talking about how you dress, what we’re talking about is the image of your business and its not as hard as it may look. In this article we explain where to start, the importance of having a simple and consistent message and of striving to improve. We have also included a template worksheet, in case you would like to download and use it.
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Current at: 29 October 2008
Reaching For Your Goals - Part Two
What is another difference between people who achieve their goals and those who don’t?
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Current at: 28 October 2008
Brand Yourself And Outshine Your Competitors
Modern consumers are more demanding and more informed than ever before. They are aware that they have choices and that there is considerable competition for their business. Costs can only go so low, so there is a limit to reducing prices as a competitive tool. This leaves one area for modern businesses to outshine their competitors, and that is customer service.
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Current at: 18 August 2008
The Benefits of Having a Website
Looking for new ways to market your building business? Nowadays, consumers are becoming more demanding when making their purchasing decisions. Establishing a website is a great way to meet consumers' demand for information, so it makes sense to consider having a website for your building business.
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Current at: 18 August 2008
Marketing Plans - Reviewing Your Plan
As with most things in life, marketing plans boil down to three simple steps: Plan, Do; and Review. The tricky bit is “how”. This series of information sheets have been designed to help you create and implement a marketing plan for your business. They are called:
Marketing Plans – Background Information; Marketing Plans – Devising a Strategy; and
Marketing Plans – Reviewing Your Plan.
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Current at: 18 August 2008
Marketing Plans - Devising a Strategy
As with most things in life, marketing plans boil down to three simple steps: Plan, Do; and Review. The tricky bit is “how”. This series of information sheets have been designed to help members create and implement a marketing plan for their business. They are called
Marketing Plans – Background Information; Marketing Plans – Devising a Strategy; and
Marketing Plans – Reviewing Your Plan.
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Current at: 18 August 2008
Marketing Plans - Background Information
As with most things in life, marketing plans boil down to three simple steps: Plan, Do; and Review. The tricky bit is “how”. This series of information sheets have been designed to help members create and implement a marketing plan for their business. They are called
Marketing Plans – Background Information; Marketing Plans – Devising a Strategy; and
Marketing Plans – Reviewing Your Plan.
Click for more information
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Current at: 11 August 2008
Smart Marketing, Smart Budget
What does it mean to effectively promote your business? Put simply, it means to market on a smart budget, develop a strong value proposition, understand how buyers think and generate more sales above costs to increase profits.
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