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Current at: 28 October 2008
Brand Yourself And Outshine Your Competitors
Modern consumers are more demanding and more informed than ever before. They are aware that they have choices and that there is considerable competition for their business. Costs can only go so low, so there is a limit to reducing prices as a competitive tool. This leaves one area for modern businesses to outshine their competitors, and that is customer service.
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Current at: 18 August 2008
Benefits of Branding
What makes your business different from other businesses? How do you promote these differences? Big businesses employ big branding strategies. But small businesses can also achieve business growth by using the same strategies.
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Current at: 18 August 2008
Tips on Communicating with Clients
More often than not, clients are unhappy due to the difference between what they expected from a building project and what they actually got. If you don’t recognise these issues and take them into account, it could lead to problems with your client. This information may help you bridge the gap between your clients’ expectations and the realities of a building project.
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Current at: 18 August 2008
Marketing Plans - Reviewing Your Plan
As with most things in life, marketing plans boil down to three simple steps: Plan, Do; and Review. The tricky bit is “how”. This series of information sheets have been designed to help you create and implement a marketing plan for your business. They are called:
Marketing Plans – Background Information; Marketing Plans – Devising a Strategy; and
Marketing Plans – Reviewing Your Plan.
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Current at: 18 August 2008
Marketing Plans - Devising a Strategy
As with most things in life, marketing plans boil down to three simple steps: Plan, Do; and Review. The tricky bit is “how”. This series of information sheets have been designed to help members create and implement a marketing plan for their business. They are called
Marketing Plans – Background Information; Marketing Plans – Devising a Strategy; and
Marketing Plans – Reviewing Your Plan.
Click for more information
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Current at: 18 August 2008
Marketing Plans - Background Information
As with most things in life, marketing plans boil down to three simple steps: Plan, Do; and Review. The tricky bit is “how”. This series of information sheets have been designed to help members create and implement a marketing plan for their business. They are called
Marketing Plans – Background Information; Marketing Plans – Devising a Strategy; and
Marketing Plans – Reviewing Your Plan.
Click for more information
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Current at: 11 August 2008
Smart Marketing, Smart Budget
What does it mean to effectively promote your business? Put simply, it means to market on a smart budget, develop a strong value proposition, understand how buyers think and generate more sales above costs to increase profits.
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