Free photo editing tools
Graphics and images are important components of all your online and marketing communications.
Research has shown that blog and Facebook posts that are accompanied by images
get more views, and that consumers are more likely to consider or contact a business
when an image shows up in local search results.
Pictures do speak a thousand words though, and any pictures you post online should showcase your professionalism, creativity, and reflect the quality of your work. If your
photography skills aren’t up to scratch, it’s now possible to correct and enhance
images quickly and easily using online photo editing tools.
These programs are designed for the layperson: they’re intuitive and easy to use. While
they may be relatively basic in functionality compared to programs like Photoshop, you
can still achieve brilliant results with them. And because they work in your browser,
there’s no need to install software onto your computer.
Create fun, professional-looking graphics – for business cards, invitations, flyers,
Facebook and blog headers – using an intuitive drag-and-drop format. Templates are
available if you’re not design-inclined, or you can build your own from a blank canvas.
Canva’s photo editor allows you to create a consistent look and feel to your online
images using either preset filters, or manual adjustments such as brightness, contrast,
saturation, tint, blur, x-process and vignette. Canva is also available as an iPad app. You
need to create an account with Canva to access the software. www.canva.com
This photo editor works in your browser. Simply go to the website, upload your photo,
and get to work. Couldn’t be simpler. Correct your photos, add filters, personalise them
by pasting text or icons over the top, and create collages. It’s incredibly easy to use,
heaps of fun, and ridiculously addictive. Not all features are available on the free
version – paid subscribers can access more tools such as the facial ‘airbrushing’ tools.
Similar to PicMonkey, Picadilo is an in-browser photo editing app. Picadilo has heaps
of fun filters to play around with – from x-ray to pop art and everything in between, as
well as colour and texture overlays. The air brushing and retouching features are
included in this program, so if you’re wanting to make your staff look like supermodels,
this is the program for you. Save your masterpieces to your computer or share them
directly to Facebook. www.picadilo.com
Not strictly a photo editing tool, but very cool nevertheless, Wordle will transform text
into a graphic ‘word cloud’ image. You can tweak your clouds with different fonts,
layouts, and color schemes. Very useful for adding a bit of visual interest if you can't
find an actual photograph to accompany your text. It’s free too. www.wordle.net