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Mobile friendly website

Are you losing potential leads and sales each day?

Google recently announced that its search results now favour mobile-friendly websites. What does this mean? If your website isn’t optimized for viewing on mobile devices as well as desktops, your search ranking will fall, and you could start missing out on important sales and leads.

Google presents searchers with the most timely and relevant results to their searches – so if they’re searching for you on a mobile device and your website’s not optimized, they simply won’t find you.

Mobile search is becoming a key sales and marketing strategy for all businesses. A massive 40 per cent of all search queries are now made from mobile devices
(and that figure is growing)*. So apart from maintaining your Google rankings, it’s essential to have a mobile friendly website to take advantage of this growing mobile traffic.

Consumers have higher expectations than ever before – they want instant information, instant answers. Your website needs to be available – and user-friendly – whenever potential customers start looking for you: when they’re out shopping, watching TV on the couch, commuting, or making decisions at work. And surveys have shown that negative experiences on mobile websites can make potential customers 61% more likely to go elsewhere.**

How do I get a mobile-friendly site?

There are two main ways to get a mobile-friendly site.

1. Build a dedicated mobile site

If you already have a website for desktop users, you can create a second dedicated mobile site. This would mean creating a completely new site – using the content from your desktop site – that serves only mobile devices. Choosing this option means you will have two separate websites to manage, update and maintain. But this could be more cost-effective if you’re already happy with your current site and don’t want to change it.

2. Build a website with Responsive Web Design

This second option gives you one site that conforms to any device whether it’s a desktop, tablet or smartphone. This means you only have one website to update and maintain, and its display and usability will automatically optimize to whatever device your potential customer is using. This is by far the more seamless option long-term, however you may have to pay your web designer to upgrade your site to responsive design in the first instance.

Essential components of a mobile-friendly website

  • Always include a click-to-call phone number, which removes the barrier between ‘just looking’ and direct client contact. A click-to-call number allows a site visitor to phone you without having to mess around keying in numbers while they’re out and about.
  • Mobile users expect a web-browsing experience that’s comparable to that of a computer. According to Kissmetrics, 40% of people will abandon a webpage that takes more than three seconds to load. So that means your site’s content and images must load quickly. No big files, please.
  • Make content easily accessible by scrolling up and down – clicking through multiple pages can slow the viewing experience down.
  • Make sure any buttons can be clearly seen and are large enough to touch accurately.
  • It’s got to be legible – so make sure the font size is reader-friendly.

Not sure if your website is mobile friendly?

You can test your website here www.google.com.au/webmasters/tools/mobile-friendly

Futureproof your business with a mobile-friendly website. Mobile internet use continues to skyrocket year upon year, and it’s never been more important to be in front of potential customers when they come looking. HIA has a range of Small Business Guides and recorded webinars to help you get the most from your website.

*Marin Software. ‘Mobile Search Advertising Around the Globe’, 2014 Annual Report.

**Hubba Marketing