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Marketing tips for your building business

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  • Getting your business found online

    Whatever product or service you’re selling, motivated consumers are searching for it right now on the internet. If you’re not there, you’re missing an ever-growing market share. Every business needs an online presence these days.

  • Instagram - The basics

    It might be time to investigate the potential of the fastest growing social network on the block: Instagram.

  • Develop a winning Instagram strategy

    Over the past decade, social media has grown into one of the most effective marketing channels available to small businesses. Facebook started the trend, but Instagram’s surging popularity shouldn’t be ignored: in 2018, some 9 million Australians were checking in with their feeds about 37.7 times per week, and around 95 million photos are shared on Instagram each day (worldwide).

  • Improve lead conversions

    How often do you stop and assess your lead conversion rate?

  • Nine ways to find local business

    Successful marketing always capitalises on a business’s point of difference. As a small business owner, perhaps you struggle to compete with bigger competitors. Why not leverage 'small and local' as your point of difference, and give yourself the edge over the big competition?

  • Identifying your target market This item/page is locked

    Marketing your business without properly identifying your target market is like trying to build a house without a set of plans. By working out who your target market is you can focus your marketing efforts on the most profitable segment/s of your market: the people who are most likely to buy from you.

  • Creating your unique selling proposition This item/page is locked

    In order to create powerful, effective marketing messages you must first identify how your business differs from your direct competitors; work out what you can offer that no-one else can - the thing that sets you apart from your competitors is called your Unique Selling Proposition.

  • Communicating better with clients

    Guide: An introduction to communicating better with clients This item/page is locked

    Poor communication with clients can be expensive and lead to loss of future work. Read these strategies for getting the communication flowing.

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  • Marketing strategies

    Guide: An introduction to marketing strategies This item/page is locked

    A good marketing strategy includes understanding your market, creating a strategy and then reviewing how it went.

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  • Branding your business

    Guide: An introduction to branding your business This item/page is locked

    Read how by becoming a brand, customers could choose your business over another.

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