Brick wall

Plugged in - Facebook

With more than 2 billion active users logging in each month, Facebook has been a major social media platform for many years.

Author

Sarah O’Donovan

Facebook

While Instagram is an excellent tool for showing what you do, Facebook is all about the who, where, when, and why: think of it as a modern phone book listing.

Facebook business pages tell clients your vital statistics: opening hours, contact details, a website link and a little about the business. The growing popularity of pages has seen Facebook expand its offering in the past few years so now, if you want to, you can also include things like business milestones, staff members, mission statements, history, services, price guides and more.

It’s free to set up a page and you can even access ‘page education’ lessons as you go. These will teach you how to grow your online presence before you start posting content such as videos, photos, status updates and more.

When it comes to growing an existing page, or for those ready to invest in marketing and advertising, Facebook can also ‘boost’ or ‘sponsor’ pages or posts starting from a few dollars a day. This promotes your page to those within your target demographic and location, giving you control over your spend and also providing detailed campaign feedback through Facebook Insights.

#hashtaghappy

Be sure to use the hashtag #hiamember on your posts to get noticed by potential clients looking for a professional builder. Plus, Housing now features tagged posts in each issue.

Related Articles

Digital flexibility

New Homes Guide has relaunched with new packages and campaign options to give small- and medium-sized builders maximum flexibility and value.

Site safety

Holcim Australia is helping home builders bring safety into the conversation onsite.

Safer and smarter

Holcim Australia is striving to give new home builders a technological and safety edge.

Plugged in - Scheduling

Have you been reading Plugged In this year wondering where business owners find the time for social media? Do you have photos buried in your camera that you never quite get around to posting? If you’re finding yourself too time-poor for digital marketing, this is the instalment you’ve been waiting for!

Join more than 120,000 like-minded subscribers