It doesn’t matter how many times you appear in someone’s news feed if you don’t grab their attention. So make standing out your priority.
Graphics, particularly those with business branding, tend to be the most effective content on social media. In fact, recent studies have suggested imagery nearly doubles the likelihood that followers will share a post.
There are a number of free tools you can use to create eye-catching graphics including Canva.com and PicMonkey.com.
Canva is an intuitive drag-and-drop design platform that gives users access to more than one million free images, fonts and other graphics. The site also hosts pages of templates and examples to inspire and guide content branding for any platform.
PicMonkey is a platform for editing photos and adding graphics and text. The basic features are free and the rest can be trialled, plus the site offers a mini cloud service to store and re-edit all of your designs.
Draw on your own experiences as a social media user. Consider what grabs your attention online, and how you might incorporate those elements into your own content.