Plugged in - Graphics

A few years ago, growing your social media presence was dependant on regular, consistent posting. Today, the social sphere is dense with content and scrolling on by is second nature to the online community.

Author

Sarah O’Donovan

Graphics 

It doesn’t matter how many times you appear in someone’s news feed if you don’t grab their attention. So make standing out your priority.

Graphics, particularly those with business branding, tend to be the most effective content on social media. In fact, recent studies have suggested imagery nearly doubles the likelihood that followers will share a post.

There are a number of free tools you can use to create eye-catching graphics including Canva.com and PicMonkey.com.

Canva is an intuitive drag-and-drop design platform that gives users access to more than one million free images, fonts and other graphics. The site also hosts pages of templates and examples to inspire and guide content branding for any platform.

PicMonkey is a platform for editing photos and adding graphics and text. The basic features are free and the rest can be trialled, plus the site offers a mini cloud service to store and re-edit all of your designs.

Draw on your own experiences as a social media user. Consider what grabs your attention online, and how you might incorporate those elements into your own content.

Happy creating!

PicMonkey
PicMonkey is a platform for editing photos and adding graphics and text
www.picmonkey.com/
Canva
Canva hosts pages of templates and examples to inspire
www.canva.com

#hashtaghappy

Be sure to use the hashtag #hiamember on your posts to get noticed by potential clients looking for a professional builder. Plus, Housing now features tagged posts in each issue.

Related Articles

More than meets the eye

Every year the HIA National Conference offers members the best in all things building development, and 2019 was no different.

Faster, stronger, greener

The Stoddart Group is continually working to improve onsite processes for Australian builders, helping them deliver better-performing, more environmentally-responsible houses.

Watch & learn

Even when you’re busy onsite or at your desk you can stay connected to the residential building industry year-round with HIA Webinars.

Waves of inspiration

Meet the headlining speakers, and take a tour through the events on offer at the HIA 2019 National Conference, to be held in Perth from 23–25 May.

Join more than 120,000 like-minded subscribers