Scheduling

Plugged in - Scheduling

Have you been reading Plugged In this year wondering where business owners find the time for social media? Do you have photos buried in your camera that you never quite get around to posting? If you’re finding yourself too time-poor for digital marketing, this is the instalment you’ve been waiting for!

Author

Sarah O’Donovan

Scheduling

Your pages could be automatically posting consistent and engaging content while you’re onsite or in client meetings, all that’s required is some forward planning and a bit of technology. Enter: scheduling tools.

Popular scheduling tools include Buffer, Hootsuite and Sprout Social, but there are dozens on the market to choose from. Generally, these are sites, apps or platforms that allow you to manage multiple social media channels in one place. The tools vary in capabilities and features, but the two primary functions you should look for include the ability to:

• view activities such as comments, retweets and likes
• draft or schedule posts from your dashboard or home area.

Whether you input content as it comes to you and set it to automatically post in intervals or at the most popular times, or you plan content in advance, set around upcoming projects and events, a scheduling tool saves you time and gives you peace of mind throughout the week.

This means you can spend a few hours a week organising and scheduling your content to ensure content is published when your followers are online – not at 11pm on Friday when you realise you haven’t posted anything all week.

#hashtaghappy

Be sure to use the hashtag #hiamember on your posts to get noticed by potential clients looking for a professional builder. Plus, Housing now features tagged posts in each issue.

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HIA regularly runs business and industry related webinars for HIA members, who can access recordings of previous webinars online at any time.

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