David says the website with clear information, a photo gallery and testimonials has worked well. The key, he says, is to keep it updated with new work.
While not a big user of social media, the company finds Instagram – where same-day pictures of projects in progress can be posted – attracts new business and engages clients, who seem to appreciate their homes being displayed.
‘Things have changed, you’ve got to put yourself out there a bit and try something different,’ David says.
But he is content with the size of the business and doesn’t envisage growing it any further, saying it was important not to lose control and he preferred being onsite than being stuck in the office.
‘People want to see me on the work site. They don’t want to see my third-in-charge running a job, they want to see my face,’ David says.
‘And that’s one of the reasons why we’re still doing what we do. I’m there, talking one-on-one, after work, Saturday, Sunday…whatever they want to do, I try to make it happen.’