Q: My page has stagnated and I’m not getting any new followers, what next?
JC: Add relevant hashtags such as #building #HIAmember #renovation when uploading a new Instagram post. Cast your net out to a wider audience and cross promote within your network by tagging subcontractors in your social media posts and encouraging them to share your post and/or tag your business in relevant posts of their own.
Remember, the HIA Instagram page shares HIA member posts (that’s an online audience of 13,000+ people!) so be sure to tag @hia_au in your Instagram Stories and use the hashtag #HIAmember on Instagram posts to increase your business’ visibility.
Q: Where else can I go to promote my business online?
JC: Get involved with HIA TRADEPASS, it’s where builders go to find contractors. As a contractor, if you sign up you can become a HIA-preferred contractor and receive a HIA stamp to promote your business.
Optimise your SEO ranking by verifying your business with Google My Business. This is a free tool that allows you to edit your business listing in Google Search and Maps.
Advertise your products and displays by tapping into the HIA HousingLocal customer base.
Q: How much should I be budgeting for online marketing?
JC: The amount you spend can be as little or large as you like. Work with your accounts team to set aside a realistic monthly budget for marketing. Review outcomes at the end of the month and adjust accordingly to ensure you’re getting the most bang for your buck.