Marketing is all about telling a great story. In a disruption heavy landscape, video content enables you to be memorable faster and with more power than other means. But if you are looking to grow and enhance your profile, your digital assets may need a stronger medium than user-created smart phone moments.
The thought of a professionally produced video can put the fear of high cost and higher risk into the minds of novices in video content creation. But, that does not need to be the case. High return on investment is the key.
When Melbourne-based builder Nick Lonsdale from Lonsdale Building Group was an apprentice, his mentor taught him that the power of visualisation is the key to being a great builder. ‘He said to me “you need to be able to visualise what’s on the plans and what we are going to build”, it really stuck with me,’ Nick says.
That simple lesson propelled Nick from realising it wasn’t just his need to perceive that was important, but his current and potential customers too. So, five years ago, full of gusto, he enlisted a videographer to help him create video content.
From the outset Nick says his focus was on building his brand rather than driving sales. ‘It really wasn’t about gaining more clients, but to create holistic and consistent content, and something really engaging,’ he says.