Q: Why is it important for makers, tradies and builders to have a website?
Steve – Switch
Over the past 10 years we’ve seen how quickly digital has permeated nearly every part of our lives to the point now that it is hard to think of where digital isn’t part of someone's daily routine. From a product or service perspective, we know that 88 per cent of customers will research online as a part of their buying lifecycle, so it is critical that you’re online and in the right way.
Many businesses have been challenged by the changes that digital brings, so it is important to be ahead of that change to capitalise on the opportunity by reaching and engaging with your customers (or potential customers) at any time of the day or night over the entire year.
What is even more important than having a website is establishing the right solution that speaks to what your brand is about and what products or services you offer.
Ben – HIA
Ultimately, it’s about responding to how your customers are behaving.
Before deciding to contact a new business or service, most people go straight online. Powered by the smart phone, and the super convenient in-home voice recognition services of Google Home and Amazon Alexa, the internet is now an integrated part of our lives. Australians spend about 22 hours per week online (according to Roy Morgan), a figure often easily recognised in our own digital behaviour and social media bingeing.
The behaviour of consumers generally follow cultural norms, and as you would expect this changes over time to adapt to newer technology and ways of connecting. Consumers in Australia have changed to adapt to the digital age and so too must your business.
Contrary to what you might think, a website is not about you or your business, it’s about your customer. And in your case, helping them to find information, search possible service providers, builders or specialists to eventually solve their problems or meet their needs.
A website, and in fact a well thought out digital footprint, is an essential component for every business – particularly small businesses in our industry – to be successful.
Surely for small business owners there’s enough to be dealing with already, right? The hard truth is it’s 2020 and you need a website. You needed one the day you registered your business name.
Chris – Caffeine Powered Creative
There are a million ways to answer this question, but at an absolute minimum I believe every maker/tradie/builder needs at least a simple website for two reasons:
- visibility: If someone jumps on Google to look up your phone number and they can’t find it…will they call one of your competitors instead? As great as social media is for representing your business online, many people specifically seek out your website for a whole bunch of reasons. Make sure they can find what they need!
- legitimacy: I come across business owners all the time who say they don’t need a website because they get enough business through word of mouth. The trap there is that a website isn’t just about generating business, it’s also about assuring your potential clients that you’re reputable. If one of your word-of-mouth clients looks you up, make sure they can be reassured that you can do what you’ve said you can do.