It’s easy to feel overwhelmed by the seemingly never-ending influx of new trends and features we see popping up on social media. But how do you decide on which ones to let pass and which ones to take on? Perhaps a way to look at it is this: any new feature that might have an impact on your visibility to followers is one you should be using, provided you have the time or resources to do so.
One of the features we’ve recently seen, and don’t expect to fade into oblivion any time soon, is Instagram stories. Previously we featured an introductory look at Instagram stories, explaining what they are and how to use them. Now we’re taking a deeper dive into the plethora of customisation options – more specifically, those which foster interaction with followers.
The more your followers interact with your stories, the more likely they are to see your content in their news feeds. This is because most social media platforms use an algorithm to show users the content that has been determined to be most relevant to them, rather than all content in a chronological order. If they stop interacting with your posts or stories, you risk the chance of disappearing from their feed, even if you post regularly.
Garnering interaction from followers also provides you with an excellent opportunity for feedback, both on what your followers want to see and what your potential clients look for in a home builder.
So how do you get followers to interact beyond simply watching a story? Simple: ask them questions! As humans, we want to feel heard, but as consumers online we’re usually given content to, well, consume. Instagram stories provides an opportunity for people to engage with brands in a number of ways, in particular through the ‘stickers’ menu.