Can you name the car James Bond drives in Goldfinger (1964)? Who made Herbie the ‘Love Bug’? What flashy machine drove Michael J. Fox ‘back to the future’? What did Ferris Bueller borrow for his ‘day off’, and last but not least, what little make was chased by the police in The Italian Job (2003)? How did you go? Pretty good I imagine.
The automotive industry is one of the most powerful in the world. Cars are steeped in history, pop culture and nostalgia. Our vehicles need to be more than the biggest tool in our kit, they also need to have a personal connection to us.
It’s no wonder the hunt for the right one is so tough, and in a cluttered, competitive landscape the journey to the big red bow so difficult.
What can start off as a fun project, can soon turn into a chore. It’s all too familiar: you see the ads, ask mates, search online and rubber neck on the road. You’ve maybe already walked the lots and showrooms, even taken away the shiny brochures and thought about ideal colours and specialty features. Then there is the decision on finance: do I spend all my capital now? Is my bank or a car dealer finance better? What about a broker? Decisions, decisions.
For most of us, it only takes place every four to five years. Whatever you want from your nameplate, it does take time to do your research and shop around, but your time is valuable and so is your cash flow.
But what if you had the opportunity to work with a team that searched for the right solution for a variety of customers every day?
One thing HIA Vehicles takes seriously is just how important it is to find the right customised solution for every person. It’s never a case of a ‘one size fits all’ approach. Now proudly backed by the car-find and financing power of carconnect and Stratton Finance, it all starts with the right questions from an informed and unbiased standpoint.