Focus on the details
If the product or service you’re marketing isn’t unique, it’s time to dig into the details. Go through your product and the way you deliver it with a fine-tooth comb.
Is there an extra step no one else does?
Or is there a feature everyone has but no one talks about?
Make the mundane interesting by explaining WHY or HOW
Give the features of your products or service a bit more pizzazz by offering more explanation.
Why does this feature exist? How did it come about? Let customers understand your method and process. It’s shows off your expertise.
More details within a story also make your product and business more credible.
Focus on a BIG benefit
The next way you can help your business stand apart from your competitors is to focus on a big benefit while they focus on features.
A feature is a fact about a product or service and it’s important but a benefit is how that fact impacts someone in a meaningful way.
While it’s easy to talk about features, it’s the benefit that potential customers will get excited about. The more meaningful the impact, the more compelling it is to customers.
And if you’re the only one thinking big, you’ll be more memorable and appealing.