Blogs, bots, bytes and your small business. For many smaller operators knowing how to navigate and get most out of digital possibilities is an opportunity worth understanding.
When small businesses are digitally engaged, they are 50 per cent more likely to be growing revenue and 14 times more likely to be innovating new products or services, according to research from Deloitte’s Connected Small Businesses 2017 report. The report also shows those small businesses are eight times more likely to be creating jobs and seven times more likely to be exporting.
But the digital world does have its own language, which can make trawling through the oodles of advice, websites and material arduous.
To try to make sense and progress, in early 2019 HIA joined the Australian Government’s Digital Champions program and began a program of webinars, advice and articles with the aim of creating a trusted advisory service to members relevant for the residential housing industry.
‘We understand that for a lot of our members technology can be a confusing area, and not knowing where to start can prevent someone from starting at all,’ says Graham Wolfe, HIA Managing Director.
This information is available for anyone to access, at any time. On the go, or in the office. HOUSING has created an overview of the resources.