The first thing you are going to need when creating a blog is a subject. Try not to overthink what to include. Generally, if it is important to you and your business, it will also be important to your clients.
Some basic subjects you could consider:
New products and services: your clients are going to want to know about any new products or services you offer because that will directly affect them.
Media coverage: if your business is featured in the media, include a link to the original interview, article or social post. This will improve online traffic and promote your business.
New business development information: inform clients of any changes to your business, such as new partnerships, a new office location or new contact information.
Meet the team: these posts help to personify the business and create a connection between your company and clients, so space out short profiles on key staff members with a smiling headshot.
Answers to frequent questions: while most companies have a ‘frequently asked questions’ page, it can sometimes be useful to expand upon those answers if you are finding that clients are getting in touch for further clarification on certain topics.
Services and policy changes: if you make any service or policy changes that will impact your clientele, a blog is a great way to inform them of what the change is, why it has been implemented and what the new requirements are.