Building our community
Today, seven decades after Rheem stepped up to support Australian diggers during World War II, the company still has Australia’s back. They are committed to supporting the housing industry and stepping in to help the wider community be ‘steady and strong’ in times of need.
Since 2012, Rheem has awarded $240,000 in grants to apprentice plumbers around Australia through its Apprentice Plumber Grants scheme. This initiative was established to help alleviate financial strain for apprentice plumbers, and to invest in the skills of future plumbers. So far, the program has helped many fledgling plumbers from all walks of life in Australia overcome that first hurdle, putting them on the path to a successful career.
‘Rheem is committed to the plumbing community and our involvement doesn’t stop with products and innovation,’ says Rheem Chief Executive Officer, Chris Taylor. ‘One of the most valuable ways we can support the future of our industry is by championing the education and training of Australia’s next generation of plumbers.’
Rheem also supports its trade customers with a comprehensive range of multi-channel professional development opportunities. This includes national online training courses, a reference handbook, how-to videos, simplified access to spare parts and a rewards program. Trade engagement isn’t all about work, either: Rheem has just run the third round of Aussie Plumbers’ Hidden Talents on Facebook. The contest, hosted by Shane Jacobson, is all about showcasing the artistic flair of plumbers across Australia and has attracted some seriously high-level entries, with $10,000 in prize money up for grabs.
Since reaching our shores early last century, Rheem has forged a strong identity in the Australian market – as a powerhouse of innovation and product development, a champion of industry, and trusted local manufacturer of ‘strong and steady’ hot water systems. But ultimately, it’s the company’s community spirit and genuine connection with the people who buy, install, and enjoy their products, that has seen Rheem become such an enduring Aussie icon.