But back in 2005 it was a new concept. John Winning established Appliances Online in that year – armed with a laptop, a rented truck, a 1300 number diverted to a mobile phone, and a firm belief in the potential of e-commerce. His aim: to ‘shake up the existing market’ and ‘offer Australians an efficient, streamlined and convenient shopping experience in an online format’.
Under John’s unconventional yet perceptive leadership, Appliances Online grew steadily and today, it’s Australia’s largest online appliance retailer, with warehouses in most states, more than 250 employees, and a delivery reach across 95 per cent of Australia.
Following the success of his online venture, in 2011 John stepped in as fourth-generation CEO of the Winning Group, which comprises Winning Appliances, Appliances Online, clearance outlet Home Clearance, and installation and logistics company Winning Services.
Over the past seven years, John has worked to expand the Winning brand, opening new shopfronts in NSW, Queensland, WA and the ACT. He’s invested heavily in transforming the in-store retail experience with the creation of three flagship ‘destination style’ showrooms in Redfern, NSW; Kingston, ACT; and Fortitude Valley, Queensland.
Created with an emphasis on high-end design, these state-of-the-art venues showcase the most covetable luxury products in a series of inspirational display kitchens. There’s no hard sell (the sales staff don’t work on commission); instead customers are given advice, guidance, and are invited to watch free cooking demonstrations to see the products in action. The buying experience in Winning showrooms is positive, aspirational, and fun – it’s all about helping the consumers enjoy the process of designing and fitting out their new kitchen, laundry or bathroom.