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{{propApi.successMessage}} {{region}} Change locationSecrets to scaling custom homes
Secrets to scaling custom homes
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Most custom builders are still reinventing the wheel on every job - and it’s costing time, margin, and headspace.
Lee Selkrig and Sam Piasente from Enso Homes, break down the practical habits they’ve pulled from volume builders to tighten things up and deliver architectural homes at scale. From clearer scopes, an Entrepreneurial Operating System, and using suppliers that they love, they have built a business that delivers homes with a custom edge.
They talk through the lessons learned from scaling too quickly during the HomeBuilder boom, why they intentionally pulled back from doing 50 homes a year, and how team structure carries the load when things get busy.
Lee and Sam also unpack the broader challenges facing the construction industry - from affordability pressures and workforce shortages to maintaining resilience in an increasingly demanding market.
The conversation is packed with practical insights for builders trying to grow sustainably.
What helps us achieve scale is bringing that pace from the volume space into the custom space.Lee Selkrig, Enso Homes
About Lee Selkrig and Sam Piasente
Lee Selkrig
Lee co-founded Enso Homes in Geelong in 2016 with his wife Holly, starting on a shoestring budget and building it into a respected custom builder known for quality work. The business sits between high-end architectural and volume builds. He’s picked up multiple HIA awards, including Victorian Emerging Builder of the Year 2023. Through injuries and setbacks, he’s stayed hands-on, backing his team, community, and the Enso mindset - “perfectly imperfect, always evolving”.
Sam Piasente
Sam plays a key role in driving Enso Homes forward, with a background in construction management and estimating. He brings a clear read on numbers, systems, and market conditions, helping tighten how the business runs day to day. Sam also hosts Enso’s Build Your Legacy podcast, where he digs into what actually works for builders looking to grow without losing control.
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