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For years, the formula for success in building was simple: be a great tradesperson, do quality work, and the jobs would keep coming. But today's most successful builders are discovering that craftsmanship alone isn't enough.
Chris Guilbert, Director of Tenfold Homes and winner of the 2026 HIA Australian Emerging Builder Award, joins the podcast to discuss how the next generation of builders are combining construction expertise with systems, technology and operational excellence to gain a competitive edge. He shares the lessons that helped him move from builder to business owner and the mindset shifts required to build a scalable, resilient company.
The conversation explores AI tools, automation, CRM systems, client communication and modern construction methods such as SIPs and ICF systems. Chris also discusses the growing importance of thermal performance, maintaining quality in a cost-sensitive market, and where builders should focus their time and investment for the greatest long-term return.
Along the way, he explains why upfront feasibility, clear client alignment and strong processes often prevent problems before construction even begins, helping builders improve profitability, reduce disputes and deliver better outcomes for clients.
Problem solving is a mindset: "How can I help clients get the best thing that they can afford?" Then it's a natural conversation, not just sales.Chris Guilbert, Tenfold Homes
Chris Guilbert is the Director of Tenfold Homes and winner of the 2026 HIA Australian Emerging Builder award. Known for combining quality construction with innovative business systems, Chris is focused on helping builders improve profitability, communication and project outcomes through technology, operational excellence and smarter construction methods. His work spans modern building systems, sustainability, client experience and process-driven business growth.