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{{propApi.successMessage}} {{region}} Change locationWhat Gen Z want from their homes
What Gen Z want from their homes
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Social researcher and futurist Ashley Fell explores how affordability, lifestyle shifts and changing generational values are reshaping the future of Australian housing. Drawing on her research into consumer behaviour and emerging trends, she explains how younger Australians are redefining homeownership and what they expect from the homes and communities of the future.
The conversation examines the impact of remote work, wellbeing, flexibility and affordability on housing design, while challenging common assumptions about Gen Z homeowners. Ashley also shares practical insights for builders looking to better understand future buyers and prepare for the social and demographic shifts shaping Australia's housing market.
Every time I've been involved with a study, "To own my own home," is the top hope for Generation Z.Ashley Fell
About Ashley Fell
Ashley Fell is a social researcher, futurist, TEDx speaker and author who specialises in generational change, consumer behaviour, workplace trends and the future of Australian society. Formerly Director of Advisory at McCrindle, Ashley now leads independent research projects exploring how younger generations are reshaping housing, work, wellbeing and lifestyle expectations. Her insights help organisations understand emerging trends and prepare for the future.
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