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Marketing tips for your building business

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  • Online profile

    Create an online profile that builds trust and generates leads

    Online marketing is economical and highly effective, as the majority of today's consumers conduct internet research before making any purchasing decisions.

  • Improve lead conversion

    Improve lead conversion

    Lead conversions are more than just a numbers game.  While much of it depends on the quality of your product or services and your reputation, it’s also strongly influenced by consumer behaviours.

    Download pdf (261KB)

  • 6 Ways to improve the customer’s experience in your business

    6 Ways to Improve the customer’s experience in your business

    Businesses with happy customers flourish and grow, thanks to repeat business and positive word-of-mouth. This makes customer service an incredibly important part of your overall marketing strategy.

    Download pdf (264 KB)

  • Identifying gaps

    Identifying gaps in the market

    Sometimes the biggest opportunity can be to fill a gap in the marketplace that your competitors have missed. Instead of trying to be like them, or better than them, try to work out what they have overlooked: the products or services that they that they don’t offer, that you could. Finding – and then servicing – these ‘gaps’ in the market can unlock a previously untapped revenue stream.

    Download pdf (654 KB)

  • Writing about us

    Writing the 'about' page

    A good ‘About’ page will help visitors to decide if they’re in the right place, ultimately converting them into business leads. So, as with all marketing, identify your target audience and tailor your ‘About’ page to appeal to them.

    Download pdf (661 KB)

  • Writing web content

    Web Content Writing

    Seven tips for writing great web content.  Your web content needs to do more than just present information. It plays a huge part in engaging vistors’ attention, boosting your search engine rankings and reinforcing your brand.

    Download pdf (185KB)

  • 6 ways to make the most of your website

    Your website is often the first point of contact a prospective customer has with your business, making it a fundamental part of your marketing and communications strategy.

    Download pdf (117KB)

  • Free photo editing tools

    Graphics and images are important components of all your online and marketing communications.

    Download pdf (80KB)

  • Getting your business found online

    Whatever product or service you’re selling, motivated consumers are searching for it right now on the internet. If you’re not there, you’re missing an ever-growing market share. Every business needs an online presence these days.

    Download pdf (1.1MB)

  • Instagram - The basics

    It might be time to investigate the potential of the fastest growing social network on the block: Instagram.