Course overview
This online course will provide you with an understanding on how to identify, develop, present and evaluate your marketing message.
This course covers the following key learning outcomes:
Identify your target market
- Finding your niche
- Finding your dream customer
Develop your marketing message
- Defining what you do
- Focusing on your customer
- Establishing your brand
- Creating a logo
- Developing a brand promise
Presenting your marketing message
- Identifying your options
- Showing gratitude
- Developing a referral plan
Evaluating your marketing message
- Collecting feedback
- Calculating your ROI.
You will need access to an electronic device to log into the online short course.
On successful completion of a series of online knowledge check questions, you'll receive a Statement of Completion. If you're a HIA member, your CPD point/s will be automatically uploaded to your CPD tracker on your myHIA dashboard.
CPD points
This workshop has been approved for CPD (Continuing Professional Development) points as below:
- NSW – 1pt
- TAS – 1pt
Get started today!
Learn how you can identify, develop, present and evaluate your marketing message to get ahead of the competition.
Enrol now!
Non-Member price
$55.00
Member price
$44.00
Who would do this training?
The course is relevant for:
- Builders
- Business partners and business owners
- Trade contractors
- Industry participants who want an introduction to marketing.
Funding partners
HIA acknowledges Keystone Tasmania’s support in providing project funding to enable the delivery of critical workforce development and training activities for the building and construction industry.