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{{propApi.successMessage}} {{region}} Change locationIntroduction to Marketing
Introduction to Marketing
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Course overview
This online course will provide you with an understanding on how to identify, develop, present and evaluate your marketing message.
This course covers the following key learning outcomes:
Identify your target market
- Finding your niche
- Finding your dream customer
Develop your marketing message
- Defining what you do
- Focusing on your customer
- Establishing your brand
- Creating a logo
- Developing a brand promise
Presenting your marketing message
- Identifying your options
- Showing gratitude
- Developing a referral plan
Evaluating your marketing message
- Collecting feedback
- Calculating your ROI.
You will need access to an electronic device to log into the online short course.
On successful completion of a series of online knowledge check questions, you'll receive a Statement of Completion. If you're a HIA member, your CPD point/s will be automatically uploaded to your CPD tracker on your myHIA dashboard.
CPD points
This workshop has been approved for CPD (Continuing Professional Development) points as below:
- NSW – 1pt
- TAS – 1pt
Get started today!
Non-Member price
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Member price
FREE
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Who would do this training?
The course is relevant for:
Funding partners
HIA acknowledges Keystone Tasmania’s support in providing project funding to enable the delivery of critical workforce development and training activities for the building and construction industry.
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