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{{propApi.successMessage}} {{region}} Change locationBuild Like A Girl
Build Like A Girl
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Good people are leaving sites. Productivity cops it. Culture is usually why. In this episode, carpenter and Build Like a Girl founder Joanne “Jo” Farrell breaks down what actually keeps women—and good blokes—on the tools and in the industry. From lifting female participation at Kane Constructions ACT from 6 to 48 per cent, to fixing the behaviours that push apprentices out, Jo demolishes stereotypes and builds up the next gen of female builders. An eye-opening story on how site culture links directly to retention, safety and profit.
“When we had a stronger female presence, the guys felt more comfortable to talk more honestly about their concerns."Jo Farrell
About Jo Farrell
Joanne “Jo” Farrell is the founder of not-for-profit Build Like a Girl. A qualified carpenter, she began her career on worksites and understands the physical and cultural barriers women face in construction. As General Manager of Kane Constructions ACT, she grew the female workforce from 6% to 48%. An ACT Australian of the Year, Jo challenges industry norms and champions inclusive, high-performing sites.
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