{{ propApi.closeIcon }}
Our industry
Our industry $vuetify.icons.faArrowRight
Housing industry insights Economics Data & forecasts Tailored research and analysis Advocacy & policy Advocacy Policy priorities Position statements Submissions News and inspiration Industry news Member alerts Media releases HOUSING Online
Business support
Business support $vuetify.icons.faArrowRight
Become an apprentice host Hire an apprentice Why host a HIA apprentice? Apprentice partner program Builder & manufacturer program Industry insurance Construction legal expenses insurance Construction works insurance Home warranty insurance Tradies & tool insurance Member perks Toyota vehicles The Good Guys Commercial Fuel savings See all Planning & safety solutions Building & planning services Safe Work Method Statements (SWMS) Solutions for your business Contracts Online Advertise jobs Trusted support & guidance Contracts & compliance support Industrial relations
Resources & advice
Resources & advice $vuetify.icons.faArrowRight
Building it right Building codes Australian standards Getting it right on site See all Building materials & products Concrete, bricks & walls Getting products approved Use the right products for the job See all Managing your business Dealing with contracts Handling disputes Managing your employees See all Managing your safety Safety rules Working with silica See all Building your business Growing your business Maintaining your business See all Other subjects Getting approval to build Sustainable homes See all
Careers & learning
Careers & learning $vuetify.icons.faArrowRight
A rewarding career Become an apprentice Apprenticeships on offer Frequently asked questions Study with us Find a course to suit you Qualification courses Learning on demand A job in the industry Get your builder's licence Continuing Professional Development (CPD) Find jobs
HIA community
HIA community $vuetify.icons.faArrowRight
Join HIA Sign me up How do I become a member? What's in it for me? Mates rates Get involved Become an award judge Join a committee Partner with us Our initiatives HIA Building Women GreenSmart Kitchen, bathroom and design hub Get to know us Our members Our people Our partners Support for you Charitable Foundation Mental health program
Awards & events
Awards & events $vuetify.icons.faArrowRight
Awards Awards program People & Business Awards GreenSmart Australian Housing Awards Awards winners Regional Award winners Australian Housing Award winners 2024 Australian Home of the Year Enter online Industry events Events in the next month Economic outlook National Conference Events calendar
HIA shop
HIA shop $vuetify.icons.faArrowRight
Most popular products National Construction Code Vol 1 & 2 Waterproofing wet areas AS 3740:2021 HIA Guide to Waterproofing HIA Guide to NCC Livable Housing Provisions Top categories Building codes & standards Contracts & documents Guides & manuals Safety products Signage For your business Contracts Online Digital Australian Standards Digital Resource Library Forecasts & data
About Contact Newsroom
$vuetify.icons.faMapMarker Set my location Use the field below to update your location
Change location
{{propApi.text}} {{region}} Change location
{{propApi.successMessage}} {{region}} Change location

$vuetify.icons.faPhone1300 650 620

BMW - The Bimmer

BMW is one of the most respected car brands in the world. But what makes them the ‘Ultimate Driving Machine’? And can owning one be easier than you think?
{{ tag.label }} {{ tag.label }} $vuetify.icons.faTimes

The year is 1999. The excitement – and dread – of the approaching new Millennium is reverberating across the world, but fortunately we ticked over without the chaos the Y2K tech bug was predicted to unleash. 

If you decided to hit the cinema for the latest James Bond feature that year, you would have seen Pierce Brosnan’s 007 in The World Is Not Enough. Notably, in one critical scene, James reverses an exquisitely styled silver two-seater roadster – a BMW Z8 to be exact – until it is sliced in half by a helicopter equipped with tree-cutting saws. James exasperatedly mutters, ‘Q’s not going to like this’. Yep, no-one wants a thing of such precision and excellence destroyed, even the British master spy himself. 

You see, that is the mark of a BMW, in culture and on film. For more than 100 years, the luxury car maker has been creating iconic and coveted motor transport. Vehicles that are individual, unique and unbreakably constructed (except perhaps by an unexpected aerial saw).

But what it is that makes the ‘Bimmer’ shine?

Gabrielle Chariton


Contributor to Housing

BMW made a name for itself in Hollywood for its feature in the 1999 James Bond film, The World Is Not Enough 

Bayerische Motoren Werke who?

The company that today produces the world’s ultimate driving machine actually began life as an aircraft engine manufacturer. Its distinguished history dates back to 1916, and the company evolved from a series of mergers and takeovers between German businesses originally established by Karl Rapp and Gustav Otto. It traded under several different monikers until it found stability as Bayerische Motoren Werke AG (or Bavarian Motor Works).

Even in its earliest days, the company’s core mandate was the pursuit of innovation. After supplying aircraft engines to the Prussian Army in World War I, BMW launched its first road vehicle, the R 32 motorcycle, in 1923. The mechanical design of this pioneering vehicle was so advanced that it is still used in today’s BMW motorcycles.

Soon after, the company added car manufacturing to its repertoire, and while the first BMW car was built under licence from Austin in 1929, the company was producing models of its own design by 1932. The iconic blue-and-white logo (which represents the colours of Bavaria) soon became synonymous with excellence in engineering; a recognisable symbol of quality, prestige, and ‘Sheer Driving Pleasure’.

The company’s history is peppered with game-changing product releases that have redefined motoring. The BMW 328 sports car, released in 1936, for example, set new standards with its innovative lightweight chassis and aluminium cylinder heads. In 1999, BMW pioneered the Sports Activity Vehicle category with the release of the BMW X5. Unveiled at the Detroit Auto Show to much fanfare, it offered drivers an unprecedented combination of BMW’s dynamics and sporting prowess within a sleek all-wheel drive, off-roader package. And the company has been leading the development of electric vehicles since the early 1970s: the all-electric BMW 1602e, silent and emission-free, drove ahead of endurance-event athletes during the Munich Olympics in 1972.

The company’s history is peppered with game-changing product releases that have redefined motoring

The family tree

BMW M brings the excitement of the racetrack to your daily commute, with the ultimate combination of luxury, class and horsepower. BMW M grew from the company’s stellar motorsports heritage and includes a full range of highly covetable models. Turn heads in the convertible Z4 M40i; carve up the highway in the M235i xDrive Gran Coup é ; or power-up on the worksite or off-road in the X7 M50i. 

Electric vehicles, sold under the BMW i brand, are all about ‘the future of mobility’. This class-leading range of agile, nimble cars are designed to take city driving to the next level , offering true sustainability without compromising on performance. BMW i3 is powered by a snappy yet fully emission-free electric motor. The iX3 (scheduled for release in 2021) introduces the electric engine into a Sports Activity Vehicle, offering even more versatility in a smart, environmentally conscious package. 

The Bimmer’s little brother

From sleek roadsters to luxury sedans or off-roaders built as much for work as pleasure, there’s a BMW to suit the needs of every discerning driver – all offering the company’s trademark dynamic performance and enviable Bond-inspired styling. In recent years, BMW has expanded its fleet of brands, bringing a premium driving experience to an ever-broader audience. 

The emblem of urbane British sophistication, the MINI, took its place in the BMW stable in 2001. BMW transformed this English icon into the word’s first premium vehicle in the small-car segment. MINI is like the Bimmer’s cheeky little brother; its sporty, characterful design and youthful irreverence, combined with impressive under-bonnet credentials, have made MINI the prestige choice for a whole new generation.

Today, BMW is a global company, with manufacturing plants located in 14 countries

The adventurous two wheel cousin

Motorcycles in movies are also part of our moto-pop-culture psyche. The Wild One, Easy Rider, Mad Max and even Ethan Hunt, played by Tom Cruise, in the iconic Mission Impossible series. In the latest release Fallout, the love affair with BMW Motorrad continues, with the spy riding an R nineT Scrambler, exuding both style and swagger.

On every corner and every straight, around the world or just around the corner, BMW motorcycles also stand for safety, comfort, excellence in manufacturing and of course, pure riding enjoyment.

The ultimate for everyone

Today, BMW is a global company, with manufacturing plants located in 14 countries. It continues to push the boundaries of design, innovation and technology, with a forward-looking philosophy based on anticipating and meeting its customers’ changing needs. The company’s vision for tomorrow is bold, ambitious and enticing; BMW is leading the way in the development of autonomous, automated, connected and emission-free cars. 

The current fleet of BMW vehicles are intelligent and driver-centric: while not quite autonomous yet, they are engineered to deliver superior performance, safety, comfort and connectivity – for sheer driving pleasure. 

And now, that pleasure is yours for the taking. It’s easier and more affordable than ever to get behind the wheel of your dream car (or motorcycle in 2021), thanks to the BMW Corporate program, which is now available to HIA members. Representing significant value, the program offers savings on the cost of ownership and access to exclusive benefits, such as: 

  • 5 years/ 80,000km BMW Service Inclusive Package – Basic.*
  • Complimentary use of a BMW during scheduled servicing.**
  • Reduced dealer delivery of $1500 excluding taxes.
  • BMW Corporate benefits extended to your spouse.
  • Reduced rate on a BMW Driving Experience course.

To find out more visit bmw.com.au/corporate or contact the dedicated Corporate Sales Manager at your preferred BMW Dealer. Alternatively, call 1800 635 750 or email corporate@bmw.com.au

*Complimentary basic scheduled servicing, including Vehicle Check, is valid from date of first registration for whichever comes first of 5 years/80,000kms, and is based on BMW Condition Based Servicing or Service Interval Indicator, as appropriate. Normal wear and tear items and other exclusions apply. Servicing must be conducted by an authorised BMW dealer. Consult your preferred BMW dealer for further terms and conditions. **Subject to vehicle availability and only available during the complimentary servicing period. The above benefits apply to the purchase of a new BMW vehicle and only to the vehicle purchased. Full terms and conditions can be viewed at bmw.com.au/corporate

Awards Business and digital Payment Trends
Resources - autumn 2024
Looking for technical information or design inspiration? Here are the latest tools to narrow your search and advance your knowledge.
Apr 24
2 min
Read full article $vuetify.icons.faArrowRight
Apprentice Awards Business and digital Residential
A building franchise with a difference
Personal, collaborative, supportive, flexible and user-friendly: not always words we might associate with franchises. But these words capture the spirit of the national building franchise Integrity New Homes.
Apr 24
5 min
Read full article $vuetify.icons.faArrowRight
Apprentice Business and digital Education Networking
Jumping-off point
To give apprentices the tools to stay on the job longer, they can learn from the best in the building industry. HIA Apprentices offers various initiatives, including its targeted BuildHer and LAHC programs.
Mar 24
7 min
Read full article $vuetify.icons.faArrowRight
Residential Renovations Awards Business and digital
Set up for success
National award winner Hudson Homes is focused on steady growth but not at the expense of the customer experience.
Nov 23
4 mins
Read full article $vuetify.icons.faArrowRight
Australian Standards Building developments Innovation Business and digital
Build + Tech – Summer 2023
Builders, large and small, know one thing: whatever saves you time, negates risk and improves workflow and communication is bound to be the makings of a better business. 
Nov 23
Read full article $vuetify.icons.faArrowRight
Australian Standards National Construction Code (NCC) Business and digital
Resources - summer 2023
Looking for technical information or design inspiration? Here are the latest tools to narrow your search and advance your knowledge.
Nov 23
4 mins
Read full article $vuetify.icons.faArrowRight
Business and digital Trends Safety
Resources - spring 2023
Looking for technical information or design inspiration? Here are the latest tools to narrow your search and advance your knowledge.
Aug 23
2 min
Read full article $vuetify.icons.faArrowRight
Business and digital Expenses Small business
What's in it for me?
HIA provides members with a large range of industry products and services to help you manage, operate and grow your business. Here are some benefits you can access today.
Aug 23
5 min
Read full article $vuetify.icons.faArrowRight
Business and digital Business operations Construction Customer service Digital marketing
Pride and passion
From custom homes to specialised housing projects, Ben Garraway of Garraway Developments is passionate about quality construction and delivering beautiful homes in regional Victoria.
Aug 23
6 min
Read full article $vuetify.icons.faArrowRight
National Construction Code (NCC) Sustainability Accounting Business and digital
Resources - winter 2023
Looking for technical information or design inspiration? Housing rounds up the latest tools to advance your knowledge.
Jun 23
3 min
Read full article $vuetify.icons.faArrowRight
Budget Renovations Construction Business and digital
To chatbot or not
A jump into virtual technology is resonating for Trendsetter Homes. With a clientele now wedded to life online, the dividends speak for themselves.
May 23
4 min
Read full article $vuetify.icons.faArrowRight
Work Health and Safety (WHS) Wellbeing Safety Business and digital
Back in business
Addressing any back and neck pain you may be experiencing at work is necessary not just for your daily comfort but for your long-term wellbeing as well.
Apr 23
7 min
Read full article $vuetify.icons.faArrowRight