{{ propApi.closeIcon }}
Our industry
Our industry $vuetify.icons.faArrowRight
Economic research & forecasting Economics Housing outlook Tailored market research Economic reports & data Inspiring Australia's building professionals Business & digital Products & innovation Projects HOUSING Online The only place to get your industry news Media releases Member alerts Submissions See all
Business support
Business support $vuetify.icons.faArrowRight
Become an apprentice host Hire an apprentice Why host a HIA apprentice? Apprentice partner program Builder & manufacturer program Industry insurance Construction legal expenses insurance Construction works insurance Home warranty insurance Tradies & tool insurance Planning & safety solutions Building & planning services How can safety solutions help you? Independent site inspections Solutions for your business Contracts Online HIA Tradepass HIA SafeScan Advertise jobs Trusted support & guidance Contracts & compliance support Professional services Industrial relations Member savings Toyota vehicles Fuel savings Handy pay See all
Resources & advice
Resources & advice $vuetify.icons.faArrowRight
Building it right Building codes Australian standards Getting it right on site See all Building materials & products Concrete, bricks & walls Getting products approved Use the right products for the job See all Managing your business Dealing with contracts Handling disputes Managing your employees See all Managing your safety Falls from heights Safety rules Working with silica See all Building your business Growing your business Maintaining your business See all Other subjects COVID-19 Getting approval to build Sustainable homes See all
Careers & learning
Careers & learning $vuetify.icons.faArrowRight
A rewarding career Become an apprentice Apprenticeships on offer Frequently asked questions Study with us Find a course to suit you Qualification courses Learning on demand A job in the industry Get your builder's licence Continuing Professional Development (CPD) Find jobs
HIA community
HIA community $vuetify.icons.faArrowRight
Join HIA Sign me up How do I become a member? What's in it for me? Mates rates Get involved Become an award judge Join a committee Partner with us Our initiatives GreenSmart Kitchen, bathroom and design hub Get to know us Our members Our people Our partners Support for you Charitable Foundation Mental health program
Awards & events
Awards & events $vuetify.icons.faArrowRight
Awards Awards program People & Business Awards GreenSmart Australian Housing Awards Awards winners Regional Award winners Australian Housing Award winners 2023 Australian Home of the Year Enter online Industry events Events in the next month Economic outlook National Conference Events calendar
HIA products
HIA products $vuetify.icons.faArrowRight
Shop @ HIA Digital Australian Standards Contracts Online Shipping & delivery Purchasing T&Cs See all Products Purchase NCC 2022 Building codes & standards Economic reports Hard copy contracts Guides & manuals
About Contact Newsroom
$vuetify.icons.faTimes
$vuetify.icons.faMapMarker Set my location Use the field below to update your location
Address
Change location
{{propApi.title}}
{{propApi.text}} {{region}} Change location
{{propApi.title}}
{{propApi.successMessage}} {{region}} Change location

$vuetify.icons.faPhone1300 650 620

Even the Score

{{ tag.label }} {{ tag.label }} $vuetify.icons.faTimes
Media coverage can be a powerful tool in getting your business’ name out there – marketing your brand without the hard sell while providing a reputation boost.
While knowing the benefits of media coverage is all well and good, scoring it can be a serious challenge – especially if you’re not a particularly newsworthy business. It’s a problem faced by many companies and business leaders: you want to get media coverage, but you can’t think of anything important to share with the world. Journalists are always on the hunt for a juicy story, but if your company is distinctly drama-free, it can be difficult to get their attention. 

A lot of the time, the problem boils down to businesses confusing ‘a good story’ with ‘free advertising’. If you’re approaching a journalist with a piece of sales copy that’s been badly disguised as a news story, you’re not going to get anywhere. The journalist will be able to spot your ploy a mile off, and won’t even justify your message with a response.

So what’s the solution? While it might seem hopeless, in reality, there are a lot of ways to score that all-important media coverage. If you don’t have any interesting news to share from your day-to-day business life, then it’s time to roll up your sleeves and make something newsworthy. 

One of the most popular ways to do this is through research, especially when the findings reveal something new about an important industry issue. The research doesn’t need to be the most academic in the world: an online survey usually works fine. As long as you can get enough people involved, then a journalist should still be interested in what you’ve discovered. 

And if you don’t have the time or resources for conducting your own research, then why not try to make a compelling story out of someone else’s? As always, think like a journalist: are there any new pieces of research available on the Australian Bureau of Statistics? Is there any way you could transform this research into a meaningful story about something that’s happening in your industry? These are the kinds of questions that go through a journalist’s head every day. Make sure they’re always on your mind, too.