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With many clients turning to the internet first when searching for a builder, your website could be the key to success – but only if you utilise it correctly.
Investing in a well-designed website shows potential clients that you take pride in your business. It offers a platform for showcasing past builds as well as educating clients before they meet face to face.
On the flipside, a poorly built website with out-of-date content could result in a frustrating user experience and prevent prospective clients from reaching out.
Here's why your website may not be performing and how you can turn things around to make it work for you.
When it comes to websites, it's true – you get what you pay for. If you're not investing in your website, you can't reasonably expect a great return.
Working with a website designer, SEO specialist, and digital marketer means you'll always have someone available to ensure your website page represents your brand and performs to its full potential.
It's also well worth investing in a professional copywriter to keep your blogs up to date. All of this will help drive traffic to your page and provide an enhanced user experience for your clients.
You've managed to get clients to your website but what happens next is just as important. An intuitive layout is crucial as it keeps clients on your page. To make the user experience as friendly as possible, ensure it is easy to search for the information.
This can be as easy as having a clear menu at the top of your page, which directs clients to the information they require. Must-have pages include:
Inevitably, some customers will still have questions that your website can't answer. To solve these issues quickly, provide an enquiry form for clients to fill out. You could also add a chatbot to your page.
'Adding a chatbot to our website has been so beneficial,' says HIA member Firas Zakout, who's the managing director of Achieve Homes. 'Customers can quickly fire off enquires at the touch of a button, keeping us connected to our clients' needs at all times.'