What’s Google My Business?
Google My Business (GMB) is a quick, easy and free tool for business owners. It helps customers find you, drives traffic to your website, increases your ranking and reach and makes sure you maximise your online brand presence.
When someone searches for a local builder or specific business name, a box shows up in the Google results with a business profile. This includes all your contact information – a website link, business address and phone number, photos, reviews and opening hours. This information comes from Google My Business. If you don’t already have an account, there has never been a better time to get one.
Kay explains: ‘It’s the best way to get found. Google My Business is connected to the Google interface and maps integration, making it the first thing your customers notice when searching for you and your business.’
GMB is a powerful tool if you want to be found. But it isn’t just finding you that GMB makes easy. It’s an opportunity to promote a professional and relevant business brand to potential clients. In fact, research from the Small Business with Google website shows that businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.
Reaching your audience
So why is a Google My Business Page good for reaching more customers? ‘Although your information can be found on your social channels and website, GMB indexes the content you provide for consistency across Google Search Engines and maps,’ explain Kay.
‘Your customers can also leave a review, providing your target audience confidence in the market. GMB Posts can entice more users to click on your website by providing up-to-date information about your business, your offers and most importantly, what you do. Increased clicks to your website and a higher click-through rate on your GMB profile raises your SEO.’
According to Google, 86 per cent of consumers rely on the internet to find a local business and
60 per cent of smartphone users have contacted a company directly using the search results in the click to call function.