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{{propApi.successMessage}} {{region}} Change locationA fresh future
A fresh future
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Anne-Maree Brown
General Manager of Content
Every business, association or organisation, no matter what size or purpose, needs to sit back from time to time and re-evaluate. It’s an important exercise to ensure your purpose and brand align.
According to HIA Managing Director Graham Wolfe, when HIA decided to undertake just such an exercise we reflected on where the Association had come from, who we are, our strengths, and where we wanted to take the Association into the future.
‘When it came to brand, we asked our members, our industry, the public and even ourselves for feedback,’ he says. ‘We asked questions like “What do you think of when you hear the name HIA?” and “What feelings, qualities or response does that evoke?”’
According to Graham, it was then a case of asking, “What do we want people to think, to sense and feel, when they come across the HIA brand? Was it time for a brand refresh?”
We are energetic, with experience best placed to support and guide our members through times of complexity and change.HIA Managing Director Graham Wolfe
Since it began in 1945, HIA has proudly grown to become the largest national association for the Australian residential building industry. During that time, we have worked to improve regulatory environments and to arm members with knowledge, advice, resources and business support. It has been our mission to support the industry and build trust – trust in our members, their businesses and their work.
HIA’s reputation and that of our members is central to every product and service we provide, and every decision we make.
Graham added that while it’s important that we acknowledge our legacy, today’s HIA is more digitally connected, responding rapidly to issues that impact members, and developing 24/7 accessible, digital online products and services that help member businesses thrive.
‘We have a great heritage,’ he says. ‘As the voice of the residential building industry, our history is important, but we are young at heart. We are energetic, with experience best placed to support and guide our members through times of complexity and change.’
HIA’s brand refresh is part of an ongoing transformation to ensure the Association remains an integral business partner to industry.
‘Our aim is for these brand elements to create a cohesive, recognisable image of HIA that can be tailored to appeal to you,’ Graham explains. ‘You will start to see some visual changes on the way, including images of our members at work.’
When it comes to building homes, trust, reputation and credibility is everything. It’s why HIA is committed to promoting the integrity of the Association, our members and the wider industry.
‘Our aim is to help you get on with the business of building homes…The Great Australian Dream is a powerful purpose we all share together,’ Graham says. ‘Welcome to a brand refreshed HIA, ready to lead the industry into the next 75 years.’
With HIA, you can trust you’re in good hands.
Published on 29 November 2022