{{ propApi.closeIcon }}
Our industry
Our industry $vuetify.icons.faArrowRight
Housing industry insights Economics Insights Data & forecasts Tailored research and analysis Advocacy & policy Advocacy Policy priorities Position statements Submissions News and inspiration Industry news Member alerts Media releases HOUSING Online
Business support
Business support $vuetify.icons.faArrowRight
Become an apprentice host Hire an apprentice Why host a HIA apprentice? Apprentice partner program Builder & manufacturer program Industry insurance HIA Insurance Services Construction works insurance Home warranty insurance Tradies & tool insurance Member perks Toyota vehicles The Good Guys Commercial Fuel savings See all Planning & safety solutions Building & planning services Safe Work Method Statements (SWMS) Solutions for your business Contracts Online Advertise jobs Trusted support & guidance Contracts & compliance support Industrial relations
Resources & advice
Resources & advice $vuetify.icons.faArrowRight
Building it right Building codes Australian standards Getting it right on site See all Building materials & products Concrete, bricks & walls Getting products approved Use the right products for the job See all Managing your business Dealing with contracts Handling disputes Managing your employees See all Managing your safety Safety rules Working with silica See all Building your business Growing your business Maintaining your business See all Other subjects Getting approval to build Sustainable homes See all
Careers & learning
Careers & learning $vuetify.icons.faArrowRight
A rewarding career Become an apprentice Apprenticeships on offer How do I apply? Frequently asked questions Study with us Find a course to suit you Qualification courses Learning on demand Professional development courses A job in the industry Get your builder's licence Continuing Professional Development (CPD) Further your career Find jobs
HIA community
HIA community $vuetify.icons.faArrowRight
Join HIA Sign me up How do I become a member? What's in it for me? Mates rates Get involved Become an award judge Join a committee Partner with us Our initiatives HIA Building Women GreenSmart Kitchen, bathroom and design hub Get to know us Our members Our people Our partners Support for you Charitable Foundation Mental health program
Awards & events
Awards & events $vuetify.icons.faArrowRight
Awards Awards program People & Business Awards GreenSmart Australian Housing Awards Awards winners Regional Award winners Australian Housing Award winners 2024 Australian Home of the Year Enter online Industry events Events in the next month Economic outlook National Conference Events calendar
HIA shop
HIA shop $vuetify.icons.faArrowRight
Most popular products National Construction Code Vol 1 & 2 Waterproofing wet areas AS 3740:2021 HIA Guide to Waterproofing HIA Guide to NCC Livable Housing Provisions Top categories Building codes & standards Contracts & documents Guides & manuals Safety products Signage For your business Contracts Online Digital Australian Standards Digital Resource Library Forecasts & data
About Contact Newsroom
$vuetify.icons.faTimes
$vuetify.icons.faMapMarker Set my location Use the field below to update your location
Address
Change location
{{propApi.title}}
{{propApi.text}} {{region}} Change location
{{propApi.title}}
{{propApi.successMessage}} {{region}} Change location

$vuetify.icons.faPhone1300 650 620

Shifting the tide

HIA opinion piece

Shifting the tide

HIA opinion piece

{{ tag.label }} {{ tag.label }} $vuetify.icons.faTimes
Our industry has received a range of negative stories directed our way over the past 12 months. These stories tell only one side of the story, rather than highlighting all the fantastic work our industry does. It’s time to shift this narrative and embrace the positive.

Simon Croft

Chief Executive, Industry & Policy

Recently, I experienced three situations that left a lasting influence on me. They reinforce the impact of negative sentiments from media outlets, governments and other commentators. They also help erode confidence in newly built buildings in the community and profoundly impact our industry. Here are the three instances I’m keen to discuss and analyse.

Case No. 1: Clients’ satisfaction 

At a recent barbecue, one of the attendees told me about his friend’s poor experience building a new home. With others chipping in, they recounted various media stories on builder insolvencies, defects, and delays.

When I asked this group who else had built or renovated a home in the past few years, a few spoke up. I then asked how their individual builds went.

Nearly all recounted their joy in their new home or major extension. They talked about their builders and tradies, who went over and beyond for them. That was despite a challenging environment due to COVID-19, supply chain disruptions, and material and trade availability.

So why do many people only discuss builds that have gone wrong rather than successful outcomes occurring every day?

Our industry builds around 200,000 homes per year with majority resulting in successful delivery for homeowners.

Case No. 2: Media twists 

Shortly after, I became aware of a small- to medium-sized building company placed into administration, involving an individual I knew well and interacted with over many years.

While I’m not downplaying the potential impacts on affected homeowners, contractors or other parties, as with any company going into administration, there are no winners. It can be extremely difficult for all involved.

Many media stories paint builders or company directors as wealthy developer types who will just start up a new company the next day. However, in most cases, there’s a considerable human side to this — it’s important to remember that the builders and others involved are people, too. This experience profoundly impacts them, their families, friends and future livelihoods.

HIA members can be proud of the homes they made with their own hands.

Case No. 3: I built that! 

Lastly, a prominent TV commentator asked HIA, ‘Why would anyone want to go into being a builder, given small margins, high risks placed on business given significant capital outlay over the life of a project, fixed deposits and stage payments, and the negative sentiment of the home building sector currently?’

The positive sides of our industry are often overlooked – the extensive career opportunities on offer, the ability to be your own boss, and the positive feeling we get in our industry. We look up at the end of the day and say, ‘I build (or contribute to) that!

I still drive past houses I built or was involved in years later and tell my family (and anyone who listens!) about the project, its challenges, details, and unique elements. I always look on with pride.

I still meet with owners for whom I worked many years ago. I’ve also enjoyed referrals following these projects. Many builders I speak to share similar experiences; they discuss that same joy from their projects over the years. A project brings groups of individuals together with a common goal of completing that home.

Not all industries or jobs enable you to achieve this, and our members can be proud of the homes they made with their own hands.

Impact of negative sentiment 

The impact of this negative sentiment weighs heavily on the minds of many builders. I’ve had many personal conversations about this with members recently.

It also erodes consumer confidence, evidenced by the low numbers of new housing projects coming down the pipeline.

HIA isn’t downplaying the issues of higher-than-normal builder insolvencies over the past two years and the effect of this on homeowners, contractors and suppliers. Many contractors and suppliers were caught up and potentially lost or are owed money resulting from a company going into administration.

Nor are we suggesting that some issues associated with deposits and insurance – or defective building work carried out – are acceptable in our industry.

However, since Australia builds around 200,000 homes per year on average, the majority results in successful outcomes. The notion of widespread non-compliance paints a misleading picture of the industry.

If the government is serious about seeking to build 1.2 million homes over the next five years, they need to maintain our current workforce.

Finding inspirational stories 

HIA sees thousands of outstanding projects and innovations from members and businesses every year, in particular through the HIA Housing Awards. This is in direct opposition to the scenarios painted by specific media sectors.

When speaking at the recent Building Ministers Industry Forum, I explained that ministers must help change this narrative. They need to tell positive stories rather than use our industry as a punching bag.

Furthermore, if the government is serious about seeking to build 1.2 million homes over the next five years, they need to maintain our current workforce, as well as attracting more skilled workers and new entrants into our industry.

To do so, they need to paint a picture of a positive, flourishing industry rather than paint the whole industry with the same brush. The continual introduction of more reforms on builders and our industry, and increased complexity and additional costs to the construction of homes, is also not helping. Ministers have the tools at their disposal to place a pause on some of the major reforms under consideration.

This would allow the industry to take a collective sigh of relief, letting them get on with building homes and improving their business.

This would be without the need to continually look over their shoulder at what new laws and changes are coming to adapt business practices, change work procedures and adjust plans, specs and factor into extra costs on projects.

Promoting positivity 

This year, HIA will undertake communications and awareness programs to highlight and promote the great, positive work our industry does. This will go beyond our exceptional award winners. We will focus on businesses and individuals who are doing great things every day and the future leaders of our industry.

To be involved or to offer suggestions that would provide a positive take on our industry, email us.

First published on 22 March 2024

You might also like:

View all $vuetify.icons.faArrowRight
In Focus Budget Building Women Federal government
Balancing act
Federal Budget 2024-25 is taking delicate steps forward to what we can hope will be a soft landing - offering cost-of-living relief and more housing.
Jun 24
3 mins
Read full article $vuetify.icons.faArrowRight
National Construction Code 2025 Building developments National Construction Code (NCC) In Focus
Common ground
Industry leaders came together at HIA’s recent National Policy Congress to discuss major housing issues, increasing red tape being placed on the industry, and advocacy ahead of the next federal election.
Jun 24
4 mins
Read full article $vuetify.icons.faArrowRight
Standards National Construction Code (NCC) National Construction Code 2025 Residential In Focus
A must-have app
Taking the helm as Standards Australia’s new CEO, Emma Harrington is off to a great start with a handy new app and a close collaboration with HIA. Housing meets Emma to discover what the future holds.
Jun 24
3 mins
Read full article $vuetify.icons.faArrowRight
In Focus Planning Development Approval (DA)
It's now or never
Genuine planning reform is critically needed as development plays a vital role in the Australian economy and shapes our way of living
Jun 24
4 min
Read full article $vuetify.icons.faArrowRight
National Construction Code 2025 National Construction Code (NCC) In Focus
Time to re-charge for NCC 2025
As the dust settles on the National Construction Code 2022 changes, we explore the latest proposed amendments reshaping Australia’s building landscape. From energy efficiency and electrification to condensation and waterproofing r...
Jun 24
4 mins
Read full article $vuetify.icons.faArrowRight
Affordable Building developments Federal government In Focus Residential
Shifting the tide
Our industry has received a range of negative stories directed our way over the past 12 months. These stories tell only one side of the story, rather than highlighting all the fantastic work our industry does. It’s time to shift t...
Mar 24
4 min
Read full article $vuetify.icons.faArrowRight
Residential Renovations Affordable In Focus
Granny flat fever
In space-constrained capital cities, building a well-designed granny flat could provide respite to an already hot housing market.
Mar 24
4 min
Read full article $vuetify.icons.faArrowRight
Federal government Fair Trading In Focus Residential Wages
Are we there yet?
Hopefully, we are now at the end of the federal government’s industrial relations reforms. So, what are the unique challenges and pressure points in the residential building industry?
Mar 24
6 min
Read full article $vuetify.icons.faArrowRight
Budget Construction Federal government In Focus Residential
Looking ahead
With an array of reforms and proposed changes on the go, HIA has also released our submission to the Federal Budget. Our key initiatives aim to advocate for greater support for the residential building and to grow and bolster our ...
Mar 24
5 min
Read full article $vuetify.icons.faArrowRight
Condensation Energy efficiency Inspiration In Focus National Construction Code (NCC)
Let buildings breathe
Intense wet weather and moves toward more tightly sealed homes has put the potential for mould growth under the microscope. This is what builders and designers need to understand.
Aug 23
9 min
Read full article $vuetify.icons.faArrowRight
Construction In Focus Tax
A four-step housing solution
We have a shortage of homes in Australia. There are four steps governments can take to improve supply and ease the pressure.
Aug 23
9 min
Read full article $vuetify.icons.faArrowRight
Regulations In Focus Environment Legal
Strength in numbers
Housing provides an overview of the contributions HIA members have made on our committees to drive our policy direction on behalf of industry.
Aug 23
6 min
Read full article $vuetify.icons.faArrowRight