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Why have kitchens been prioritised over living rooms/family areas nowadays?
Kitchens are one of the most popular rooms to renovate, and this continues to command large renovation budgets, according to the latest Houzz & Home report. This space has seen more action than usual over the past year. We see homeowners on Houzz renovating their kitchens to create a multifunctional space where they cook, entertain and work.
This resulted in higher investments in kitchen projects, jumping 33 per cent to $20,000 in 2020 compared with $15,000 in 2019. As the kitchen evolves to take on multiple roles, homeowners on Houzz are making major changes for bigger kitchens that can multitask. In our recent Houzz & Home survey, more than half had changed the layout of the kitchen (54 per cent) and two in five increased the size of the kitchen during renovations (43 per cent). One-third of homeowners reframed, moved or added walls (33 per cent). Top aesthetic improvements made to the kitchen include new benchtops, taps and fixtures, cabinets, splashbacks and sinks.
Electricians seem to be the most sought-after in trades. Is this indicative of a greater investment in smart technologies?
We’ve seen an increase in the integration of smart technologies in the home. It makes sense that this demand flows onto the professionals who bring it to life.
Our research tells us there has been a spike in homeowners prioritising integrating smart technology. It increased by two points from 12 per cent in 2018 and 14 per cent in 2020. We’ve also seen this reflected in the influx of intuitive kitchen appliances, automated bathrooms facilities and voice-activated home entertainment systems being installed in their homes.
What did the Houzz survey reveal about consumer behaviour during the past few years?
At the start of the pandemic, we found 83 per cent of home renovation and construction activity was able to move forward. Many homeowners reported that being stuck indoors inspired new projects.
With social distancing practices limiting travel and dining out, some personal discretionary spending was redirected towards home renovations. We saw homeowners who claimed to have wanted to do it all along. Finally having the financial means also rose by 35 per cent of homeowners on Houzz compared with 33 per cent in 2019.
The shift of people taking advantage of flexible work arrangements saw a larger share of homeowners wanting to maximise purpose in the spaces they already had.
How has the pandemic influenced consumers’ style of renovation?
Spending more time indoors forced us to rethink our homes and renovating due to outdated or undesirable design or style was the top concern for outdoors, kitchens and bathrooms among the Houzz community.
A home needing to quickly adapt between business and personal saw home offices being added or upgraded increase by three points in 2020 from 2019 (13 per cent versus 16 per cent). Nearly a quarter of homeowners claimed to have decorated or furnished their home office in the past year (23 per cent).
Shortly following, wellness and mindfulness in the home became as important as ever. We saw the homeowner community find ways to transform their living rooms, garages and backyards into personal home gyms, as a substitute for the closure of fitness clubs.