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Managing online reviews as a business

How to handle online reviews and social media activity on behalf of your company. Use these do's and don'ts to protect yourself and your reputation online.
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Online reviews and comments on your social media pages can have a big impact on your business. Positive reviews can land new customers. Negative reviews can cause damage and deter consumers from using your product or service.

Learn how to effectively manage the online conversation with this handy resource that outlines the do’s and don’ts of social media and online review sites. Identify fake reviews, respond correctly and discover the options available under Australian law to handle disparaging reviews or comments.

Get the lowdown on social media commentary, how to handle things on a day-to-day basis and when to escalate an issue.

Access this resource now

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Non-Member price

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Member price

FREE

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Didn’t find what you were looking for?

Who is it for?

Building Professionals

Small business owners.

What does it include?

  • How to spot fake reviews
  • What you should do if a fake review is published about your business
  • Reporting fake reviews to a government authority
  • Incentives for reviews
  • Banning customers for negative reviews
  • Managing your Facebook and X business social media accounts.

Become a HIA member today

Join Australia’s largest residential building association to gain access to a huge range of industry products and business services. We can help you manage, operate and grow your business.